BRITAX has been a staple in our lives the past 12 years. I’ll never forget the first BRITAX convertible car seat that I received from my first baby shower back in 2002. It was the Roundabout in the Cheetah fashion. Since then, all four of my children have, at one point or another, sat in a BRITAX car seat. Some of them still do! BRITAX has remained true to their goal of producing quality child restraints with safety as the ultimate focus. I’ve watched (and experienced first hand) BRITAX evolve over the years and I’m very pleased to learn about their newest collection.
BRITAX has a brand new line of exclusive convertible car seats exclusive to Babies “R” Us and Toys “R” Us –
the all-new UltimateComfort™ series.
Some of the special features of the UltimateComfort series include:
- Memory Foam: Soft, resilient Memory Foam layered with BRITAX’s Premium Comfort Foam contours to the body and provides an extra cushion of comfort.
- Exclusive Fashions: New fabric options, available only at Toys “R” Us
- Cup Holder: For on-the-go travel convenience
The UltimateComfort series combines comfort, style and accessories at an affordable price point for parents and caregivers. Choose from three seats to meet your child’s size, vehicle space and style and always make sure your child is properly restrained and the seat is properly installed for your child’s safety. BRITAX seats offer “safety you can see” and clearly display all safety instructions both on the seat and inside the manual.
For more information on how to properly measure and size your child before purchasing a car seat, please see the BRITAX Learning Center – More to Measure, Fit My Child, and Car Seat Installation Advice on how to ensure your child’s seat is properly installed and used at all times.
Comfort and safety at the same time
The beauty about the new UltimateComfort series is that you can safely provide your child with luxury-style comfort with the addition of the memory foam layers without the use of after-market products in your child’s seat, which can jeopardize your child’s safety and void the seat’s warranty. This is huge! Especially for those kiddos that do not fancy car rides. Trust me, I’ve had one of those and I wanted to do everything possible to make him comfortable and happy.
Available fashions include:
Britax Advocate UltimateComfort Series Convertible Car Seat -Manhattan
Britax Pavilion UltimateComfort Series Convertible Car Seat – Calgary
Britax Boulevard UltimateComfort Series Convertible Car Seat – Desert Palm
Disclosure: BRITAX sent us a seat for review. All opinions are my own.