September is not just a special month for me personally, September is also dedicated to a purpose that I am extremely passionate about– National Baby Safety Month.
On Saturday I attended The Red CARpet Safety Event to help bring awareness and spread the importance of car seat safety. The event, held in Pacific Palisades, CA, was presented by SpokesMoms.com, sponsored by BRITAX & Buick, and held in association with Safe Kids USA– a non-profit dedicated to preventing unintentional childhood injury. Safe Kids and BRITAX presented attendees with valuable information, education and continued safety practices for child safety seats and car seat use leading up to Child Passenger Safety Week, September 18-24, 2011.
During the event I listened as certified Child Passenger Safety Technician, celebrity mom and co-founder of SpokesMoms, Ali Landry, spoke about the importance of car seat education and proper installation; I watched the amazing Technicians from Safe Kids USA perform car seat installations and checks (and marveled over their installation check-lists); I drooled over the new Next Generation car seats from Britax and the newest cars from Buick; I met some amazing people all with one common goal– the safety of all children while on the go.
Every year, thousands of children are tragically injured or killed in motor vehicle traffic crashes. In fact, motor vehicle crashes in the U.S. are the leading cause of death for children age 3 and older. Roughly 3 out of 4 child safety seats are not used correctly. Securing children properly is the most effective thing that can be done to protect them in the event of a crash. Safe Kids USA will host more than 300 car seat checkup events during National Child Passenger Safety Week, September 18-24. The times and location for these events can be found at www.safekids.org.
In addition to Safe Kids’ efforts BRITAX, along with the celebrity parents that were in attendance, hope to drive national awareness for child passenger safety. Through their combined initiatives, parents will be reminded that,
Head injuries are not only the most frequent injuries that occur during front and side impact crashes, but also the leading cause of vehicle crash-related deaths for children up to 12 years old. (source: Child Injury Led Design and the Children’s Hospital of Philadelphia 2010)
- Many of the celebrities at the event signed Next Generation BRITAX car seats, which will be given away on the BRITAX Facebook Page. Visit the BRITAX Facebook page September 24-29 and enter for your chance to win through the sweepstakes app.
- You can also visit BritaxUSA.com to enter their I (Love) Head Safety sweepstakes. Three lucky winners will be selected each month and will receive a Next Generation BRITAX car seat. Contest runs September 2011 – December 2011.
- In addition to the giveaways, BRITAX will make a contribution to Safe Kids USA for every “Birthday wish” to their Next Generation car seats made by BRITAX Facebook fans on their Facebook Page during Car Seat Safety Week September 18-24th, 2011.
I was fortunate to meet and mingle with many supporters and advocates for child passenger safety. I also took note that I need to keep an eye on SpokesMoms but more on that later… Everyone at the event was extremely sweet and eager to spread awareness. I just loved the Car Seat Ambassadors and some of their little baby bellies. Yes, Tori Spelling and Ali Landry are in their 9th month but they’re still so teeny and adorable!
In attendance at the Red CARpet Event were a group of honorary “Car Seat Ambassadors” – celebrity moms who have shown their dedication to bettering the lives of children. They included Tori Spelling, Kyle Richards, Ali Landry (above), Garcelle Beauvais (below), Samantha Harris, Constance Marie, Alicia Coppola, and Sarah Drew.